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Color Theory: The Mechanics of Color

Applied and Theoretical Color with Richard Keyes

Description

Beginning with some thoughts on how we define the concept of color, Richard explains various methods people in history have used to systemize color. These systems include the additive and subtractive color wheels, which are addressed as metaphorical maps of color. The basic vocabulary we use to describe color - hue, value and saturation - are explained through illustrative and graphic means. The majority of this lecture is concerned with color harmonies and contrasts, with references to over 350 paintings. This lecture is intended to do more than spend time defining this list of terms - advice is offered about how to best use these "Mechanics of Color" to your advantage, and a few traps to avoid.


Duration: 2h 00m

Format: SD 1024x768

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  • Color Theory: The Mechanics of Color
  • Color Theory: The Mechanics of Color
  • Color Theory: The Mechanics of Color
  • Color Theory: The Mechanics of Color
  • Color Theory: The Mechanics of Color
  • Color Theory: The Mechanics of Color
  • Color Theory: The Mechanics of Color
  • Color Theory: The Mechanics of Color
  • Color Theory: The Mechanics of Color

Richard Keyes

Digital Artist

Richard Keyes (1939–2012) was a highly respected graphic designer and educator. He graduated from Art Center College of Design in 1987 with a degree in graphic design and began his career designing corporate identities and annual reports in Palo Alto, California. He later returned to Southern California and built a successful freelance career, working with clients including Warner Brothers Records, Guess Jeans, the Los Angeles Housing Department, and His Holiness the Dalai Lama, and serving as a color consultant for Empire Berol, BIC, and Avery Dennison.


Richard dedicated decades to teaching, beginning at Cal State L.A. in 1988 and later instructing at Valley Community College, UCLA Extension, and Art Center College of Design, where he specialized in color theory, graphic design, and narrative structure. He also taught workshops at Disney Studios, leaving a lasting impact on generations of designers and artists.

  • Often color can be a mysterious subject for artists to fully understand. Whether you are a beginner or an old pro, Richard will help you to make sense of the use of color in your artwork. Through explanations about the physics of it all to the symbolic use of color, your knowledge of this subject will be greatly enhanced by the content of this lecture, brought to you by one of the world's most insightful lecturers on the subject.

    - Scott Robertson
    Product Advisor at Vizcom