Understanding The Principles of Poster Design
With Tomasz Opasinski
Description
Understanding The Principles of Poster Design is an empirical guide to contemporary commercial poster design as well as its ingredients. From storytelling elements, through title treatment design, and technical requirements, to data-influenced design decisions for effective design to convey stories and deliver specific messages to desired audiences.
What is a poster? More importantly: What is the role of a poster? Sit back and relax while learning the complete life cycle of a successful poster — as mastered by a designer and art director with more than two decades of experience crafting campaigns for entertainment clients. Layer by layer, Tomasz walks through published poster examples and highlights the important cues and techniques that all designers should take note of.
If you’ve ever found yourself wondering how Hollywood’s biggest studios approach poster design, this workshop is for you. Tomasz discusses how to design from within a team, how to overcome challenges, and explains what typical commercial campaigns look like in the real world. This workshop is for graphic designers, visual storytellers, and those that appreciate the art of great design.
Duration: 4h 44m
Format: HD 1920x1080
Tomasz Opasinski
Visual Empiricist
Tomasz Opasinski is a visual designer, author, and independent consultant with over 20 years of experience in entertainment advertising. He has collaborated with Hollywood agencies, video game companies, and film studios, contributing to more than 500 campaigns across theatrical releases, streaming platforms, television, and interactive media. Notably, during his tenure as Creative Lead, he worked on 700 Netflix Originals and over 100 innovation projects.
Tomasz’s expertise spans traditional poster-making, large-format digital graffiti, digital photography, 3D modeling, and hard-surface modeling for conceptual compositing. He is also an active member of the design community; as a speaker, mentor, instructor, and juror for numerous national and international competitions. His work reflects a unique blend of creativity, technical skill, and strategic vision, shaping the way audiences experience entertainment brands worldwide.
